Justine Sacco got sacked!!!

Justine Sacco – the now already former Communications Director of InterActiveCorp (IAC) has lost her job for her “outrageous and offensive” Twitter update about AIDS, Africa and Race. The "troublemaker on the side" known for her "loud laugh", made a real trouble for herself for tweeting “a joke of such monumental stupidity.”

Justine Sacco wrote “Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!” and comments
such as, “Welcome back, to the office. Just kidding, you're fired!” and, “@JustineSacco Let me know how fast it takes your white ass to get you fired.” fired back. Well, 12 hours later she got fired.

In January Ms Sacco wrote “I can't be fired for things I say while intoxicated right?” The right answer from her billionaire boss, Barry Diller, turned out a BIG YES… like a bolt of lightning!!

A few hours after her tweet IAC issued a statement saying,

 This is an outrageous, offensive comment that does not reflect the views and values of IAC. Unfortunately, the employee in question is unreachable on an international flight, but this is a very serious matter and we are taking appropriate action.  

And 12 hour later the internet conglomerate sacked her officially."There is no excuse for the hateful statements that have been made and we condemn them unequivocally.” The company asserted and concluded its statement saying,” We hope, however, that time and action, and the forgiving human spirit, will not result in the wholesale condemnation of an individual who we have otherwise known to be a decent person at core.”

IAC is a big player in the digital realm. The company owns many popular websites, including ask.com, dictionary.com,About.com, Match.com, Vimeo, CollegeHumor, OkCupid and Urbanspoon.

When “Freedom of speech” gets free!!!

 Idi Amin Dada once said, "You have freedom of speech, but freedom after speech that I cannot guarantee".  Though some said Ms Sacco is entitled to her freedom of speech, she had to earn the consequences of her after speech. Free speech isn't actually free, with freedom goes responsibility - always!

According to dosomething.org out of the 34 million people in the world who have HIV, 69percent live in sub-Saharan Africa. There are around 23.8 million people in Africa with AIDS.

And even worse “13.6%of black Africans in South Africa are HIV-positive, whereas only 0.3% of whitesliving in South Africa have the disease.”

Such haunting misfortunes are what Justine Sacco contemptuously made fun of. Those who never experienced any pain have no clue what is painful to others.

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P.s. I am currently taking "Introduction to Public Relations". The professional code of conduct is strictly stated in the western world. I doubt this lady has any idea of PRs Ethical Code of Conduct. Unlike others PRs professionals don't have the luxury of talking gibberish.